Our product focuses on giving our people a second skin to live in

Multi-use performance apparel, designed with utility function in mind

Our bespoke technical fabrics breathe with you, stretch with you and are designed for any pursuit

Every decision counts in the pursuit of
Life Fitness

We value authentic experiences, inspired by the journey

Within the journey there is always a story

Our people showcase their story to inspire others

Together we are a generation united by energy

We believe People & Planet are intrinsically
linked

We prioritise responsible fabrics such as
Recycled Textile (T2T) and Organic Cotton
(BCI)

We use biodegradable, recycled and seeded packaging

We consider every stage of our production,
shipping and distribution to reduce waste
and increase efficiency

We create partnerships that unite people across the health, fitness and running space

We celebrate the power of fitness to bring
people together and create dynamic global
communities

We showcase the moments, the journeys
and the stories that these partnerships
bring to inspire others